Study Marketing in Germany


Study Marketing in Germany 

Study Marketing in GermanyMarketing in Germany is a 3-year program offered at German universities. It is a university degree that teaches you how to promote and sell products and services. The program covers a variety of topics such as advertising, consumer behavior, market research, and sales. During the program, you'll learn how to develop marketing campaigns, create advertisements, and understand what makes customers buy products. You'll also learn about different marketing strategies and how to use data to make informed decisions about marketing efforts. The goal of the program is to prepare students for careers in marketing, such as marketing managers, advertising managers, or market research analysts. Overall, studying Bachelors in Marketing helps you understand how businesses reach out to customers and sell their products or services. In this article, we will explore what it takes to get admission to bachelors in marketing in Germany.

Program Study Marketing in Germany
Course Duration 3 to 5 years
Language of Instruction Primarily German for Bachelors, rarely English (for private institutions)
Tuition Fees Free in Public Universities
Living Cost in Germany 700-1000 EUR per month
Other Fees Around 50,000 EUR per annum
Sessions Summer and Winter

Why Study Marketing in Germany?

Studying in Germany offers a unique cultural experience and the opportunity to learn about different marketing practices from around the world. Here are the top 6 reasons to study bachelors in marketing in Germany:

  • Practical Experience: German universities place a strong emphasis on hands-on learning, allowing students to apply their knowledge to real-world situations. This includes internships, case studies, and other practical projects.

  • Access to Advanced Technology and Marketing Tools: German universities offer students access to the latest marketing technology and tools. This helps students gain hands-on experience with the tools and techniques used in the marketing industry.

  • Internationally Recognized Degrees and Certifications: German universities are known for their high-quality education and rigorous standards, making their degrees and certifications highly respected internationally.

  • Networking and Real-World Experience: Studying in Germany provides opportunities to network with industry professionals and gain real-world experience through internships, co-op programs, and other practical projects.

  • Strong Job Market for Marketing Professionals: Germany is home to a strong job market for marketing professionals, with many international companies based in the country.

  • Multicultural Environment: At German universities students are exposed to different marketing practices and approaches from around the world, helping to broaden their perspectives and enrich their education.

Eligibility Criteria

Students must meet the following minimum eligibility criteria to be considered for admission to the bachelor's program:

  • Produce completion certificates for both the 10th and +2 levels.

  • To enter a bachelor's degree program, you must have completed at least 12 or 13 years of schooling. This usually consists of 12 years of schooling (10+2) with preferably commerce-related subjects like math, business studies, etc., as the discipline subjects in high school.

  • A minimum CGPA of 8.5 is required. The best colleges, on the other hand, may require a higher CGPA.

  • Be fluent in German (B2 and C1) because some German public universities might demand it. However, some colleges in Germany offer English courses for which you must take and pass either the IELTS or the TOEFL.

  • A letter of recommendation from your school's instructors is required.

Language of Instruction 

In German colleges, the German & English language is being used as a mode of instruction. As a result, students must take and excel in tests that assess German speaking and writing abilities, such as TestDAF with a B1 level (16-18 points) or DSH (Deutsche Sprachprüfung für den Hochschulzugang) with a score of 57% to 67% (DSH 1 or 2). However, a few German universities require students to take tests such as the IELTS (International English Language Testing System) with a score of 6.5 or higher or the TOEFL (Test of English as a Foreign Language) with a score ranging from 90 to 100.

Intake / Deadlines

Every year, you have two options for applying to your top German universities for bachelor's degrees. To avoid mistakes, review the following application deadlines:

  • Intake during the summer: This is the most common type of admission intake because it allows students to start their studies in the same academic year. The last date to apply falls in late July or early August.

  • Intake during the winter: This secondary intake allows students to start classes the following academic year. Although this intake is more popular than the summer intake, institutions value both equally. The last date to apply falls in late November or early December.

Documents Required

The following list of required papers will be useful when applying to German universities for bachelor's degrees in marketing:

  • According to your high school transcript and certificates, you received 50% or higher grades.

  • Character certificates from previous institutions, letters of recommendation from previous teachers, and other forms of character evidence are examples.

  • A clear statement of purpose (SOP) outlining your goals and motivations for studying marketing in Germany.

  • Proof of passing qualifying language exams like IELTS, TOEFL, TestDAF, and others demonstrates your proficiency in English and German.

  • A student visa, a valid passport, and a recent passport-size photograph are all required to pay for your undergraduate education at German universities.

Fees Structure

Paying for university tuition is not an issue in Germany because it is both affordable and accessible. Many public universities even offer bachelor's degree programs for free. Examine the following universities and their respective marketing bachelor's degree pricing systems:

University City Fee Structure
Macromedia University of Applied Sciences, Munich Bavaria, Germany 10,551 EUR
SRH Hochschule Berlin, Berlin Berlin, Germany 10,663 EUR
Cologne Business School, Cologne North Rhine-Westphalia, Germany 8,612 EUR
Hochschule Pforzheim, Pforzheim Baden-Wurttemberg, Germany 13,327 EUR


While studying in Germany, you have several options for funding your university tuition fees. The German government, as well as many universities and other organisations, provide various types of scholarships to students to help them pay for their tuition. Some of the most popular marketing scholarships available in Germany are as follows:

Name of the Scholarship Type of Scholarship Cost waived
Heinrich Boll Scholarships for International Students (especially for STEM fields) Partially funded based on merit 1000 EUR
The Friedrich Ebert Stiftung Fully Funded 10,000 EUR
Heidelberg University Scholarships Based on merit 1000 EUR
DAAD Scholarship Germany (215 scholarships) Fully funded 934 EUR
RWTH Aachen University Scholarships Partially funded based on merit 300 EUR

Top Universities for Studying Marketing in Germany

Many public universities in Germany offer free study in Germany for bachelors in marketing, making it a popular destination for students from around the world. In this section, we will be exploring the top universities in Germany that offer a bachelors degree in Marketing.

  • Berlin School of Design and Communication

  • University of Europe for Applied Sciences

  • Arden University, Study Center Berlin

  • Technische Hochschule Nürnberg

  • Karlshochschule International University

  • International School of Management (ISM)

  • Pforzheim University

  • Otto-von-Guericke-University Magdeburg

Admission Procedure

To avoid making mistakes, the application process for a bachelor's degree in marketing in Germany is lengthy, requiring you to be diligent and knowledgeable at all stages. The skilled counsellors at Anigdha will assist you in this endeavour. Take a look at some of the ways we can assist you in gaining admission to your preferred German university for a bachelor's degree in marketing.

  • Our advisors will conduct in-depth research on all potential universities that match your goals and resources and will assist you in applying to the best ones.

  • We will ensure that you meet all of the application requirements and will assist you in obtaining all necessary documents.

  • Our qualified professionals will assist you in preparing for qualifying tests such as IELTS, TOEFL, TestDAF, and others.

  • Finally, we will assist you in correctly filling out application forms for various colleges and customising them to each university's standards.


Will students find the bachelors in marketing in Germany challenging?


The difficulty of a Bachelors in Marketing in Germany varies depending upon a student's academic background and course content, but marketing courses are usually challenging due to their blend of theoretical concepts and practical skills.

What are the skills required for studying bachelors in marketing?


A strong foundation in communication, mathematics, and statistics can be beneficial. Additionally, having some experience in sales or a related field can help you understand the practical applications of marketing concepts.

How does a Bachelors in Marketing differ from a Bachelors in Business Administration with a marketing concentration?


A Bachelors in Marketing is focused on marketing only, while a BBA with a marketing concentration has wider business courses. Bachelors in Marketing provides specialized marketing knowledge, while BBA provides broader business education.

Is bachelors in marketing in Germany a good field to study?


Marketing is a dynamic and growing field that offers a wide range of career opportunities. If you have a passion for understanding consumer behavior and creating effective marketing strategies, then it can be a great fit for you.

Can you specialize in a certain area of marketing in a Bachelors in Marketing in Germany?


Yes, many Bachelors in Marketing programs offer specializations or areas of emphasis, such as digital marketing, brand management, or market research. This allows you to focus your studies and gain a deeper understanding of a specific area of marketing.

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