Updated on Oct, 20 2025 05:58 IST
Study Marketing in Austria
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When you choose to study Marketing in Austria, you experience a combination of quality education and an affordable tuition fee. Austria is one of the safest countries in the world and has a high quality of life. The universities that offer Bachelor’s and Master’s degrees in marketing offer business degrees with a focus on marketing and highly specialised digital marketing programs. Practical applications, such as internships and project work initiated by real-world companies, are some perks that provide you with valuable practical experience while studying marketing in Austria. This can be highly beneficial for you before entering the job market. With specialisations such as marketing & sales, digital marketing, as well as business and economics, you enhance your job prospects in the field of marketing. If you are looking to study in Austria, here is all that you need to know about the Austrian universities and their admission, and other details before applying for the program.
To Study Marketing in Austria, candidates need to meet a set of eligibility criteria. Below are the requirements by universities in Austria to invite applications from Non/EU/EEA students, including Indians:
For Master’s Program:
Academic:
High School Diploma and Marksheets
A relevant Bachelor’s degree in the field of Marketing, business, or a related discipline from a recognised university.
Grade Requirements: A Minimum GPA of 3.0-4.0 (70%-80%) is required to Study Masters in Austria.
Language Proficiency: To apply for English-taught programs, demonstrating a B2 or C1 level of English is mandatory through:
IELTS: A minimum overall band score of 7.0 and above.
TOEFL iBT: A minimum score of 100 and above.
For Bachelor's Program:
Academic:
High School Diploma and Marksheets
Grade Requirements: A Minimum GPA of 3.0-4.0 (70%-80%) is required to study Marketing in Austria.
Language Proficiency: To apply for English-taught programs, demonstrating a B2 or C1 level of English is mandatory through:
IELTS: A minimum overall band score of 7.0 and above.
TOEFL iBT: A minimum score of 100 and above.
Study Marketing in Austria: Documents Required:
Submission of supplementary documents is mandatory while filling out the application form to study Marketing in Austria. Below is a list of academic and personal documents required to apply for a Bachelor’s or Master’s in marketing in Austria:
Academic and Educational Documents:
For Bachelor’s: High School Diploma and Marksheet
For Master's: Bachelor's Degree in Marketing or a related business field from a UGC-recognized university, Semester-wise mark sheets.
Language Proficiency Documents:
IELTS Score
TOEFL iBT Score
Identity Documents:
Valid Indian Passport
Recent Passport-size Photos: 4-5
Birth Certificate
Financial Documents:
Bank Statements as proof of funds
Application Documents:
Application Form
Letters of Recommendation
Statement of Purpose (SOP)/Motivation Letter
CV/Resume
Health & Insurance Documents:
Health Insurance
Medical Health Certificate
Visa-Specific Documents:
Visa Application (Form D)
Accommodation Proof
Travel Proof
University Invitation Letter
Fee Payment Receipt
Health Insurance
Travel Insurance
Depending on your choice in the field of marketing and whether you want to pursue a Bachelor’s or a Master’s degree to study Marketing in Austria, below is a list of Austrian universities that offer Bachelor’s and Master’s degree courses in Marketing.
For a Bachelor’s Degree in Marketing in Austria:
Carinthia University of Applied Sciences (CUAS): Program: BA in Digital Marketing & Sales
For a Master’s Degree in Marketing in Austria
WU (Vienna University of Economics and Business): Program: MSc in Marketing
IMC University of Applied Sciences Krems: Program: MA in Marketing
University of Innsbruck: Program: Master's Programme in Marketing and Branding
Here is a summary:
| University | Program | Duration | Medium of Instruction |
|---|---|---|---|
| Carinthia University of Applied Sciences (CUAS) | BA in Digital Marketing & Sales | 3 Years | English |
| WU (Vienna University of Economics and Business) | MSc in Marketing | 2 Years | English |
| IMC University of Applied Sciences Krems | MA in Marketing | 2 Years | English |
| University of Innsbruck | Master's Programme in Marketing and Branding | 2 Years | English & German |
The affordable tuition fee at Austrian Universities enables international students to pursue their desired specialisation when they choose to study Marketing in Austria. Below is the fee structure for the same:
| University | Program | Annual Tuition Fee |
|---|---|---|
| Carinthia University of Applied Sciences (CUAS) | BA in Digital Marketing & Sales | €1,000 |
| WU (Vienna University of Economics and Business) | MSc in Marketing | €1,500 |
| IMC University of Applied Sciences Krems | MA in Marketing | €6,900 |
| University of Innsbruck | Master's Programme in Marketing and Branding | €15,00 |
To study Marketing in Austria, Non-EU/EEA students may look for scholarship options. Scholarships and grants are offered by the Austrian government as well as universities. Listed below are the details of the scholarships available for Indian students looking to pursue a Bachelor’s or a Master’s degree in Marketing in Austria:
Austrian Government Scholarships
Austrian Exchange Service (OeAD) – OeAD is the main body for scholarships in Austria. The Austrian Agency for International Cooperation in Education and Research (OEAD) offers scholarships and grants for short-term stays, research work, and may also cover your living expenses.
Ernst Mach Grant - For young researchers and PhD students.
Erasmus Mundus Joint Master's Degrees
This program is offered by the European Union, where students get a fully-funded scholarship for specific joint Master's degree programs in Marketing.
University-Specific Scholarships
WU (Vienna University of Economics and Business) – Grants and scholarships are available on a merit basis.
University of Innsbruck - You can choose to apply for an institutional scholarship, such as the MCI Global Scholarship.
To study Marketing in Austria, you need to ensure that you apply for the Visa well before the application deadline. Below are the intake details and deadlines you should keep in mind to apply well in advance:
| University/Program | Intake Semester | Application Deadline (Non-EU/EEA Students) |
|---|---|---|
| Carinthia University of Applied Sciences (CUAS) | Primarily Autumn (Starting September) | March 15 |
| WU (Vienna University of Economics and Business) | Primarily Autumn (Starting October) | March, 8 |
| IMC University of Applied Sciences Krems | Primarily Autumn (Starting October) | April, 15 |
| University of Innsbruck | Winter Semester (Starting, October) | July, 15 |
To be able to study Marketing in Austria, applicants often get confused about whether they need to provide proof of German language proficiency. Below are the details about the same:
You do not need to provide any documents to prove proficiency in the German language when you choose to study marketing in Austria.
It is recommended to have basic knowledge of the German language for efficient communication when in Austria.
The application process to apply for a Bachelor’s or a Master’s degree course is quite simple. We have outlined the process of admission below, and Team Anigdha is here to support and guide you with your admission to your desired university to study marketing in Austria:
University Selection: Team Anigdha will assist you in preparing a list of universities that offer a degree in marketing. We will also help you shortlist the best universities based on your eligibility, budget, and field of study.
Documentation: You need to collect and submit your documents as mentioned in the checklist, which will be provided to you by our team at Anigdha. Our team will submit these documents with your application form for a smooth admission.
Application Submission: Professionals at Anigdha are well-versed with the application process of Austrian Universities, which is why we ensure that there are no errors while submitting the application form.
Approval and Fee Payment: Once the university approves your application and documents, you will receive an approval letter or offer letter, after which team Anigdha will help you with the payment of the university fee to book your seat.
Admission Confirmation and Visa: After the tuition fee is successfully paid, the university will send you a confirmation letter confirming your seat to study Marketing in Austria. Team Anigdha will attach the confirmation letter to your Type D Visa application to fast-track the Visa application process. Professionals at Anigdha will assist you with the exact process of submission of documents as per the Austrian Embassy’s checklist so that the documents can be submitted within the specified deadline, and in the correct format.
Travel and Accommodation: After the application process is complete, and the Visa has arrived, team Anigdha will help you book your travel tickets as well as assist you in booking an accommodation based on your budget before you arrive in Austria.
How much time does it take to receive the Type D Visa?
It takes 3-4 weeks for the Type D Visa to arrive.
Which Austrian University offers a Bachelor’s in Marketing in English?
Carinthia University of Applied Sciences (CUAS) is the top university offering Bachelor’s in Marketing in Austria with English as the medium of instruction.
What are the language proficiency requirements to study Marketing in Austria?
For English-taught programs, the candidate must prove his/her language proficiency through: IELTS: A minimum overall band score of 7.0 and above or TOEFL iBT: A minimum score of 100 and above.
Will I be allowed to work in Austria while studying?
Yes, you can enrol in part-time work for a maximum of 20 hours a week while studying in Austria.
Is studying at a public university free for Indian students in Austria?
Yes, many public universities in Austria provide free education for Indian students.
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