Updated on Oct, 08 2025 12:51 IST
Study Digital Marketing in Austria
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With social media and internet rapidly becoming the key channels to promote a brand, traditional marketing tools are taking a back seat with the same pace. Gone are the days when distributing pamphlets and putting up huge hoardings on common streets and public places, or running expensive ads on television were the only few ways to promote a product or a service. Today, no matter how big or small a brand is, every business owner has the power to rule the market with unmatched digital marketing skills and all this is done without spending a huge sum on hoardings and expensive ads. The job market has seen a great surge in the demand for skilled digital marketing experts who can build and promote brands on social media. In the past two decades Austrian universities have gauged this need and have designed digital marketing curriculum to meet this demand. Top Austrian universities offer English-taught programs to international students looking to study digital marketing in Austria. Learn the best skills to master digital marketing challenges, here is all you need to know:
Before applying to any university, the first thing you need to do is check if you are eligible to apply for the course in a particular university in the country of your choice. Here is a broad eligibility criteria to study digital marketing in Austria:
For Bachelor’s Program:
10th and 12th from a recognised Indian board.
The candidate should have 70% and above marks.
For Master’s Program:
Bachelor's degree: You must hold a relevant bachelor's degree preferably in Business Management from a recognised Indian university.
Grade Requirements:Minimum 70% marks required throughout the course tenure.
Some universities may require a GMAT score of 500 or higher.
Language Proficiency: To apply for English-taught programs, demonstrating a high level of English is mandatory through:
IELTS: A minimum overall band score of 6.5 and above.
TOEFL iBT: A minimum score of 80 and above.
Arranging all your documents is a crucial step for timely submission of application and processing of visa. If you are looking to study digital marketing in Austria, here are the main academic, visa, and personal documents you need to prepare in advance:
Academic and Educational Documents:
For Bachelor’s: 10th and 12th Marksheets, School Leaving Certificate
For Master's: Bachelor's Degree from a recognised Indian university. Semester-wise mark sheets are required.
Language Proficiency Documents:
IELTS Score
TOEFL iBT Score
Identity Documents:
Valid Indian Passport
Birth Certificate
Recent Passport-size Photos: 6-8
Financial Documents:
Bank Statements as a proof of funds
Application Documents:
Application Form
Statement of Purpose (SOP)/Motivation Letter
Letters of Recommendation
Detailed Resume
Health & Insurance Documents:
Health Insurance
Medical Fitness Certificate
Visa-Specific Documents:
Visa Application (Form D)
University Invitation Letter
Fee Payment Receipt
Accommodation Proof
Travel Proof
Health Insurance
Travel Insurance
If you are looking to study digital marketing in Austria, here are some of the best public and private universities offering masters and bachelors English-taught programs in the field of digital marketing and branding in Austria:
Carinthia University of Applied Sciences (CUAS) Program: Digital Marketing and Sales (BA)
University of Innsbruck Program: Master in Marketing and Branding
FH Kufstein Tirol Program: Master in Digital Marketing
FH Joanneum University of Applied Sciences Program: Master of Arts in Content Strategy
Education in Austria is affordable to both EU and Non-EU citizens. If you are looking to study digital marketing in Austria, here is what you can expect to pay for the course in public and private universities as a tuition fee:
Carinthia University of Applied Sciences (CUAS)
Digital Marketing and Sales (BA)
Non-EU/EEA students: €726 per semester
FH Kufstein Tirol
Digital Marketing (MA):
Non-EU/EEA students: €726 per semester
University of Innsbruck
Marketing and Branding (MSc):
Non-EU/EEA students: €726 per semester
If you think that Europe is very expensive in terms of education, we have a surprise for you. Austrian government and universities offer amazing scholarship opportunities and grants for Indian students. Here are the complete details:
Austrian Government and OeAD scholarships:
Ernst Mach Grant: This grant is offered support international students looking to study in marketing at an Austrian University of Applied Sciences.
Austrian Government Scholarship: This scholarship is given to cover tuition fee and living expenses of outstanding international students from developing countries.
Erasmus+: Erasmus+ offers grants for study mobility in Austria.
University-specific scholarships
Carinthia University of Applied Sciences: Scholarship from the Association for the Promotion of CUAS: This grant of €3,000 is for outstanding academic performance.
FH Kufstein Tirol Merit Scholarship:This is offered based on exceptional academic performance.
University of Innsbruck: Innsbruck Scholarship for International Students: This merit-based scholarship provides a partial tuition fee waiver for international students.
If you are only concern to apply at an Austrian university is about the German language proficiency, you will be surprised to know about the criteria to study digital marketing in Austria. Here are all the details about language proficiency requirements to apply for the course:
If the program is offered in English, proof of German language proficiency is not an eligibility criteria for international student looking to study digital marketing in Austria.
Universities may require that you have a basic flair over the German language for better social integration and to smoothly work in the country.
Austrian universities follow the Bologna process, which implies that the program duration to study a bachelor's degree or a master degree is same as other European countries. Here are the complete details about the duration to study digital marketing in Austria:
| Degree Level | Duration | Semesters |
|---|---|---|
| Bachelors in Digital Marketing | 3 years | 6 |
| Masters in Digital Marketing | 1 to 2 years | 2 to 4 |
Universities in Austria follow a standard intake and admission procedure. If you are looking to study digital marketing in Austria, you must understand that as a Non-EU/EEA student you need ample time to apply for the course. So, here are the crucial deadlines to keep in mind:
Intake:
Most Austrian universities offering Digital Marketing Programs have a primary intake in the winter semester (October).
Some universities may offer a secondary intake in the summer semester (March).
Deadlines:
Winter Intake
Non-EU/EEA students: Mid-May and end-July, to have enough time for visa processing.
Summer Intake:
Non-EU/EEA students: Mid-November and end-December, to have enough time for visa processing.
The admission process to study digital marketing in Austria becomes simpler with an expert by your side. Our team at Anigdha will guide you throughout your admission journey. Here is how the process looks like and how we can support you at each step:
University Selection: We will start with selecting the best university offering digital marketing programs in Austria. The decision will depend on your eligibility, career goals, program details, fee structure, and scholarships offered.
Documentation: We will help you gather and organise all the documents required to go along with your application. We have checklists of different universities ready and up-to-date.
Application: We will now fill out your application form to ensure error-free and timely submission of your application to study digital marketing in Austria.
Approval: The University will review all your documents and form and if found suitable, you will receive an intimation from the university stating that your application is approved.
Fee Payment: When you receive an intimation of application approval, pay the fee as directed by the university. As soon as the payment is made, the university will send you an invitation letter confirming your admission.
Visa Processing: Once you have your invitation letter in hand, we will quickly start with your visa processing. We will help you arrange all the visa documents and fill out the visa application form so that you can expect your visa to arrive in 3-4 weeks.
Travel and Accommodation: If you need support, our consultants can also help you get cheap flight tickets and affordable accommodation in Austria.
Can I work while studying digital marketing in Austria?
Yes, Indian students are allowed to work up to 20 hours per week.
Which Austrian universities offer English-taught Bachelors programs in Digital Marketing?
You can study Digital Marketing and Sales (BA) at Carinthia University of Applied Sciences.
Am I required to prove German language proficiency to study digital marketing in Austria?
No, German proficiency tests are not an eligibility requirement to study the course.
What is the tuition fee to study digital marketing in Austria?
The Non-EU/EEA students have a pay a tuition fee of €726 per semester to study digital marketing in Austria.
What is the duration to study a Bachelors in Digital marketing in Austria?
A Bachelor's degree in Digital Marketing in Austria takes 3 years to complete.
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