Study MBA in Marketing in Germany


MBA in Marketing in Germany

Study MBA in Marketing in GermanyMBA in Marketing in Germany is a program where students learn how to research what customers want and need, and how to create and price products or services that people will want to buy. They also learn how to make sure customers know about these products or services through advertising, public relations, and other types of communication. Students in this program learn how to analyze data and use it to make informed decisions about how to market products or services. They also learn how to work in teams and collaborate with others to come up with effective marketing strategies. After completing this program, graduates can use their skills to work in a variety of fields, including advertising, sales, public relations, and marketing research. They might work for big companies, or small businesses, or even start their own businesses. Overall, an MBA in marketing is a program that helps people become experts in selling products or services to customers. Germany is the ideal location if you want to get admission to MBA in Marketing.


Here's a crux of all you need to know about MBA in Marketing in Germany:

Name of the Program MBA in Marketing
Intakes 2 (Summer and Winter)
Duration of the Program 1 - 2 years
Language of Instruction English
Cost of the Program 10,000 EUR - 30,000 EUR
Work Experience Required Min. 1 year
GMAT/GRE Requirement Varies with University
English Proficiency TOEFL or IELTS
German Proficiency Recommended
Cost of Living in Germany 700 EUR - 1700 EUR
Interview Time 30 - 60 minutes (if applicable)

Why Study MBA in Marketing in Germany?

Germany's robust and stable economy makes it a fantastic location for an MBA program. There are several convincing arguments in favor of free education in Germany, which we shall discuss in more depth below.

  • High-quality education: Germany has a top-notch education system and its universities are globally respected. MBA programs in Germany provide a strong marketing foundation and practical skills for real-world application.

  • Affordable tuition fees: Compared to many other countries, the tuition fees for MBA programs in Germany are relatively low. This means that you can get a high-quality education without having to spend a fortune.

  • Diverse student body: Germany is a popular destination for international students, so you'll have the opportunity to meet and learn from people from all over the world. This can broaden your perspective and help you develop a global mindset.

  • Multilingual environment: Germany is a country where many people speak multiple languages. This means that you'll have the opportunity to practice your language skills and learn new languages, which can be beneficial for your future career.

  • Strong job market: Germany has a strong economy and a thriving job market. After completing your MBA in Marketing, you'll have access to a wide range of job opportunities in Germany and across Europe.

  • Cultural experiences: Studying in Germany can be a great way to immerse yourself in a new culture and gain new experiences due to its rich history and culture.

Top Universities for MBA in Marketing in Germany

Germany has several institutions that provide top-quality education with a range of programs. Examine your profile to determine your eligibility.

Universities/ Business Schools Rankings Location/Cities
International Graduate Center 701 Bremen
International University of Applied Sciences 4121 Erfurt
Quadriga Hochschule Berlin 7156 Berlin

Eligibility Criteria 

If you want to get an MBA in Marketing that will not only give you a cutting-edge education and world-class facilities but will also be easy on your wallet, Germany is the best place for you. People worldwide come to Germany every year to get their master's degrees at its top institutions. To get into one of these schools, you should meet all of the following requirements:

  • Students should have gone to school for at least 12 or 13 years and passed high school or the 10+2 level with maths or business as a subject and a score of at least 50%.

  • The student must have graduated from a recognized college or university with a bachelor's degree in a related subject with at least a 50% average for all three or four years.

  • Students can't miss more than two years.

Documents Required 

A copy of the official record for each and every credential. It will be translated if it needs to be.

  • A valid passport and two pictures, each 4–5 mm square.

  • A letter from the university saying that you have been accepted.

  • Letters of recommendation and statements of goals.

  • A letter about your experience.

  • English language skills evaluation method.

  • The form for getting a visa.

  • Each paper will have both a digital and a hard copy.

  • A document that says you are healthy enough to go.

  • Payment receipts for education fees.

Admission Procedure 

For the MBA course in marketing, the students must follow a specific process of admission that will help them in their education. The process is:

  • You can connect with us at Anigdha, as we have the best team to guide you through the entire admission process.

  • Select the university providing the best MBA in Marketing program in Germany, and we will provide you with the best university list.

  • Apply to the university that you find suitable according to your abilities and pay the application fees.

  • Submit all the necessary documents which the university will want you to submit.

  • The international students must have a proper passport and a visa to make them eligible to complete the course from the International University.


Students can send their applications to international universities in Germany during either of two different sessions, based on how flexible they want to be. Students who want to join the MBA in Marketing program in Germany during the winter term should fill out the application form with the deadlines of July and August in mind. Students who want to get an MBA in Marketing and study abroad over the summer should sign up for the program before the January deadline. This is for individuals who want to take summer classes in another country. Students should know that deadlines can change for many reasons, such as the number of students who have applied for the course or the number of students who are ready to take the course at the university.

Course Duration

Most MBA in Marketing programs at German universities take about two years to finish. Most universities have full-time programs, but some may also have part-time classes. If you want to learn more about the courses offered at different universities, you should check out the websites of those universities in particular.

Medium of Instruction 

Students who want to get an MBA in Marketing are taught in English. So, students from other countries who want to get their master's degrees in Germany must show they can speak and understand English. Applicants must pass standardized tests to show that they can speak and understand English well enough.

English Language Requirement 

Here are the most important things you need to know to pass the normal English exam:

  • IELTS stands for the International English Language Testing System, and band scores range from 6.5 to 7.

  • Scores of 90 to 100 out of 100 on the Test of English for Speakers of Other Languages (TOEFL)

  • If your GMAT score is between 500 and 600,

Tuition Fees

The MBA in Marketing is one of the programs offered by public institutions in Germany. Nonetheless, administrative expenses could be added. The prices of a few institutions are displayed here to assist you in better comprehending the related costs.

Universities/ Business Schools Duration Program name Tuition Fee (per semester)
Diu Dresden International University 1.5 years Leadership and Digital Marketing 9666 EUR
International Graduate Center 1-1.5 years International Marketing 5078 EUR
International University of Applied Sciences 1.5 years International Marketing 666 EUR


Students should look out for these scholarships to get an MBA in Marketing:

Scholarship Index Category of Scholarship Index
DAAD Scholarship Fully Funded
Erasmus Scholarship Programs in Germany Fully Funded
ESMT MBA Scholarships Merit-Based - Partially Funded
HHL Leipzig Graduate School Of Management Scholarship Women Candidates - Partially Funded
Mannheim School of Business Scholarships Partially Funded
Frankfurt School MBA Scholarships Women only- GMAT/Academic excellence - Partially Funded


What is an MBA in Marketing?


An MBA in Marketing is a graduate degree program that focuses on the theory and practice of marketing. Students learn about market research, product development, branding, advertising, sales, and other key topics in the field.

What kind of skills will I gain from an MBA in Marketing?


You'll develop skills such as critical thinking, problem-solving, strategic planning, data analysis, communication, and teamwork. You'll also gain a deep understanding of consumer behavior, market trends, and the competitive landscape.

What is the difference between an MBA in Marketing and a Master's in Marketing?


MBA in Marketing focuses on business and marketing management, with courses in accounting, finance, and operations. A Masters in Marketing is more specialized, covering topics such as branding and advertising.

Can I study for an MBA in Marketing online?


Yes, many schools offer online MBA in Marketing programs that allow students to complete the program from anywhere in the world. Online programs typically have the same curriculum as on-campus programs, but with more flexibility in terms of scheduling.

What are the prerequisites for an MBA in Marketing?


Most programs require applicants to have a bachelors degree in a related field, such as marketing, business, or economics. Some schools also require applicants to have relevant work experience and/or to take standardized tests such as the GMAT or GRE.

How much does an MBA in Marketing cost?


The cost of an MBA in Marketing can vary depending on the school and the location. In general, tuition fees for MBA programs can range from EUR 500- 1000 per semester.

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